2022 Hong Kong Breaking Team Qualifier
Hong Kong athletes’ impressive performance in the Tokyo 2020 Olympic Games and other major international and regional sports events last year not only triggered a fad for sports in Hong Kong, but also generated strong public support for local athletes and sports development.
In recent years, Sino Group and its shopping malls have expended great effort to promote the city’s sports development and a sports culture in the community. Among the sports being promoted is breaking, which has been chosen to feature on the Paris 2024 Olympic sports programme as a new sport.
This June, Olympian City will be organising the “Hong Kong Breaking Team Qualifiers Round 1” in collaboration with the Breaking Division of the Hong Kong DanceSport Association (HKDSA). Athletes selected from the qualifier will represent Hong Kong in international breaking competitions and strive for Paris 2024 Olympics qualification for Hong Kong.
During the qualifier, the public will get to not only watch local breaking athletes in action, but also gain a deeper understanding of the culture, rules and techniques of the dance sport at Olympian City. They can also cheer on the competing athletes and be part of their “Road to Paris” journey.
Andrea Leung, Group General Manager (Marketing) at Sino Group, reiterated the Group’s active effort in promoting sports development in Hong Kong. Over the past years, various Sino Malls have worked with sports organisations on large-scale events to promote different sports. In recent years, the Group has committed itself to fostering the development of new sports, particularly new Olympic sports including breaking, skateboarding and 3x3 basketball. To this end, the Group has been providing support on multiple fronts, from talent training to organising competitions and promotions to the public. By so doing, it hopes to contribute to Hong Kong’s sports development and help local athletes win international recognition.
Olympian City Is Organising the 2022 Hong Kong Breaking Team Qualifier
Breaking is a technical dance where personal style plays a dominant role. With a long history and a unique culture, it has been chosen as a new sport for the upcoming Olympic Games in Paris scheduled for 2024.
As a multi-cultural city, Hong Kong has a group of professional breaking athletes, who have set their eyes on the Olympics. They are supported by coaches, DJs and graffiti artists, who also play important roles in the breaking culture. The ultimate goal of these local talents is to earn recognition for their city in international competitions, and hopefully, the 2024 Olympic Games.
As part of its effort to support local breaking athletes, Sino Group is, through its shopping mall Olympian City, collaborating with the HKDSA’s Breaking Division to organise the “Hong Kong Breaking Team Qualifiers Round 1” on 12 June 2022. For Hong Kong breaking athletes, it will be a great step towards the Olympic dream. During the qualifier, contestants will come face to face on the battle ground at the Central Atrium of Olympian City 2, and showcase their power moves to rhythmic beats. The upbeat matches will be as emotionally gripping for the spectators as they are for the athletes.
The qualifier will feature 1-on-1 battles. Contestants will be divided into 6 groups, namely Bboy aged 13 or below, Bboy aged 14-17, Bboy aged 18 or above, Bgirl aged 13 or below, Bgirl aged 14-17 and Bgirl aged 18 or above. The 16 contestants who have the best accumulative results in the qualifier will compete for qualification for the Hong Kong team in this year’s open tournament with the 16 athletes selected in the previous open tournament. As for the public, they will be able to watch local breaking athletes compete in close range and experience the excitement of the sport, as well as express their support directly to the athletes who are making big strides on the “Road to Paris”.
Experience class to nurture future Bboys and Bgirls
Breaking is seen by some as “informal” as a sport. Its inclusion in the Paris 2024 Olympic Games offered a lot of motivation to many breaking athletes. On 11 June 2022, the day before the qualifier, Olympian City will be organising an experience class with various sessions, during which professional breaking coaches will teach children basic moves and techniques. Through giving them a taste of the sport, it is hoped to arouse the interest and unleash the potential of the young participants. The coach will also explain the rules, judging criteria and ways of appreciation so that the participants can better understand breaking as a professional sport and the breaking culture. Olympian Kids and S+ REWARDS members will be able to sign up for the experience class with loyalty points.
Nurturing 3x3 basketball talents riding on the Tokyo Olympics
Apart from breaking, 3x3 basketball will also be featured in Paris 2024, following its addition to the Olympic sports programme as a new sport during Tokyo 2020. With its roots in street basketball, 3x3 basketball has been increasingly popular. Like breaking, 3x3 basketball matches are also fast-paced and exciting to watch.
This summer (July 9-10), Olympian City will turn its Central Atrium into a 3x3 basketball court for the “Zurich Insurance (Hong Kong) Kids Basketball Camp”, an event designed for children to enjoy the fun of sports. The participants will learn 3x3 basketball moves and shooting techniques from professional coaches. To provide much needed opportunities for children to explore their potential, Olympian City will be inviting children of grassroot families to take part in the event. Olympic Kids can also participate using Kids Points. All participants of the camp will receive an athlete kit that contains a jersey, a size 3 SPALDING basketball, sports souvenirs and sanitising items.
Breaking Experience Class
Date 11/6/2022 (Sat)
Time 12nn – 7pm
Session 1: 12:00nn – 1pm (Age: 5-8)
Session 2: 1pm –2pm (Age: 5-8)
Session 3: 2pm – 3pm (Age: 5-8)
Session 4: 3pm – 4pm (Age: 8-10)
Session 5: 4pm – 5pm (Age: 8-10)
Session 6: 5pm – 6pm (Age: 8-10)
Session 7: 6pm – 7pm (Age: 10-12)
Venue Central Atrium, G/F, Olympian City 2
How to join Starting from 1 June 2022, Olympian Kids and S+ REWARDS members can redeem a pass for the class with 5,000 Kids Points and 50 S Points respectively. The class has a quota, and redemption is done on a first-come, first-served basis.
Hong Kong Breaking Team Qualifier
Date: 12/6/2022 (Sun)
Time: 10am – 9pm
Venue: Central Atrium, G/F, Olympian City 2
Judges Bboy Just Roc, Bboy Bigki, Bboy Drunk, Bboy FishBall, Bboy Four eye, Bboy Off
Zurich Insurance (Hong Kong) Children’s Basketball Camp
Date: 10/7/2022 (Sun)
Time: 12nn – 5pm (1.5 hours for each session)
Session 1: 12:00nn – 1:30pm
Session 2: 1:45pm –3:15pm
Session 3: 3:30pm – 5pm
Venue: Central Atrium, G/F, Olympian City 2
Redemption date: Details will be announced on the Olympian City Facebook page
How to join: S+ REWARDS members and Olympian Kids can redeem a pass for the activity with 150 S Points or 15,000 Kids Points respectively. The camp has a quota, and redemption is done on a first-come, first-served basis.
Recommended age: 5-10
Each participant will receive an athlete kit, which contains a jersey, a size 3 SPALDING basketball, sports souvenirs and sanitising items.
About Sino Group
Established in 1971, Sino Group comprises three listed companies – Sino Land Company Limited (HKSE: 083), Tsim Sha Tsui Properties Limited (HKSE: 0247), Sino Hotels (Holdings) Limited (HKSE: 1221) – and private companies held by the Ng Family.
As one of Hong Kong’s leading property developers with core businesses in property development and investment, Sino Group has grown with the communities it serves. The Group’s business interests comprise a diversified portfolio of residential, office, industrial, retail and hospitality properties across Hong Kong, mainland China, Singapore and Australia, and has developed over 250 projects, spanning more than 130 million square feet. Core business assets are further complemented by property management services, hotel investment and management, including The Fullerton Hotels & Resorts and other affiliate brands.
With over 11,000 committed staff members, the Group strives to fulfill its vision of Creating Better Lifescapes with a focus on three interconnected pillars – Green Living, Community Spirit and Innovative Design – shaping the cities we call home where people live, work and play. Sustainability is central to what we do as we seek to create value for stakeholders and make business a driver of sustainability for a better future.
About Olympian City
Located at the heart of the “Golden Circle” in West Kowloon, Olympian City is a premier shopping destination with a retail space of 800,000 square feet. Over 280 shops including renowned brands in fashion, beauty, sports, healthcare and kids' products cater for the needs of shoppers who enjoy the finer things in life. Meanwhile, over 40 restaurants offer cuisines from different parts of the world.
In addition to organising regular events and promotions, Olympian City engages customers with numerous creative initiatives, from the Olympian Kids loyalty programme to the environmentally friendly Green Hub, and the OC STEM Lab – the first-ever interactive lab in a Hong Kong shopping mall equipped with state-of-the-art facilities. Together with a great variety of activities and workshops, these initiatives provide children and adults alike with eye-opening and mind-boggling experiences.
Olympian City is also an avid supporter of sports development. Through organising sports activities and supporting the promotion of emerging sports, it is eager to foster a sports culture in the community and encourage the public to lead healthier lives.
|Date||6/6/2022 - 10/7/2022|
|Time||09:00 - 14:00|
|Event Frequency||Repeat everyday|
|Target Audience||Single, Couple, Family|
Central Atrium, G/F, Olympian City 2
18 Hoi Ting Road, West Kowloon, Hong Kong
Sham Shui Po
|Last Updated||10/7/2022 14:50|